Call of Duty won’t be coming to Battle.net - unless it does

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Before everyone comes at me with the “games journalism” quotation marks, that’s basically what Blizzard have said. They’re letting Destiny 2 onto B.net as a big ol’ favour to their pals (and sort’ve-owned studio) Bungie, but aren’t planning on any others.

Unless they want to, that is.

If this is all too confusing, here’s some definitive facts on Destiny 2’s dedicated servers.

“Our focus in terms of supporting non-Blizzard games is solely around Destiny 2” reads the official statement. It seems rather clear, until you get to the very next sentence, which says “aside from potentially evaluating needs or opportunities for future Activision games, we don’t have any short- or long-term plans to support third-party games with Battle.net.”

So they’ll only be supporting Destiny 2 … unless Activision ask nice / pay them / they take a liking to something. Which, well, I sort’ve would have assumed anyway.

Once we see how Destiny 2 is implemented into the Battle.net interface we’ll know more. If it’s right alongside all the Blizzard games, you know it really is planned as a one-off. If it arrives in its own tab of non-Blizzard titles, that’s a little different, and is planning for future expansion.

Blizzard’s explanation goes like this: “It’s important to us to maintain our quality standards for any experience or service we’re putting in front of our players, which represents a big investment of time and effort on our part, so this is not something we’re jumping into lightly.”

To translate: you’re definitely not getting an indie $100 buy-in to be on Battle.net ala Steam any time soon. However, the door is wide open for Activision - and that includes a lot more than Call of Duty - to ask for anything to be on there. Once the systems are in place, it also gets a hell of a lot easier.

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QDP2 avatarChaz avatarblackmagemasher avatarhahnchen avatar
QDP2 Avatar
774
3 Months ago

Battle.net was never really built to be a marketplace. Currently, all games on their app are displayed down the side of the window, and to my knowledge they are not hide-able (even when you do not own the titles).

To introduce CoD titles to Battle.net would not be beneficial for either company. For Battle.net to sell multiple shooters on their service would reduce sale counts for Destiny 2 when it arrives. CoD would just be loosing profits (I guess 30%?) to Battle.net for using their servers. They already has a large market share, and fans who follow the title before it's platform location (swapping from MS to Sony when they became the dominant platform for pro play). Their main profits come from consoles before PC anyway, so I highly doubt they'd want to invest into another PC marketplace. I'm still shocked they choose to sell on Steam (at 30% loss of profits) when they undoubtedly could have made their own storefront and taken all profits for the titles.

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hahnchen Avatar
95
3 Months ago

Activision own Battle.net, they will not be losing money by switching from Steam.

It's inevitable that Call of Duty will end up exclusively on Battle.net. If EA can give up on Steam, so can Activision.

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Chaz Avatar
159
3 Months ago

Losing profits to Battle.net? It's all eventually going to the same company. Obviously Destiny 2 coming out on Battle.net exclusively is part of an effort to expand the service as a marketplace, and bring all Activision-Blizzard titles under the same banner giving them complete control.

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QDP2 Avatar
774
3 Months ago

Destiny 2 makes sense: It lacks a PC player base so without selling on Steam, Origin or Battle.net; there would be a small reception and fewer sales than work they've invested into the port. CoD on the other hand, would just be investing money to loose profits (giving away a large sales % to Blizzard).

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blackmagemasher Avatar
4
3 Months ago

Agree, but ultimatly EA has been shaping the Blizzard App (it isn't B.net anymore because EA wants to make it a marketplace) to be more an Origin 2.0

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