Update: A clarification - Command and Conquer Red Alert 2 isn't the first free game in EA's On the House promotion. The first game was Dead Space in March, 2014. Kirk has been sent to the naughty corner and he will remain there until 4pm (GMT) tomorrow. He is very sorry.
With Steam dominating digital PC retail and GOG gaining ground, EA really want you to download Origin. To sweeten the deal, they've just launched a new promotion called On the House.
On the House will periodically offer out new games and expansions for free, with deals appearing and disappearing without timers - which means you'll have to keep checking back, which I suppose is the idea.
Once you download the title on the offer, it's yours to keep and play through Origin whenever you like. "Our goal is to provide a great gaming experience and a way to discover awesome new games," says the blurb. "Having a game in your library, for free, is a fantastic way to see what Origin is all about."
To kick it off, you can grab Command and Conquer Red Alert 2 and Yuri's Revenge On the House.
It's not a bad night for free games, with Amnesia: The Dark Descent available for free for a limited time. Aah, being a PC gamer is pretty good sometimes.