For a couple of years there, we heard every Ubisoft PC announcement with one ear cocked for the tell-tale staccato thump of always-online DRMs banging away in the deep. But despite nascent talk of boycotts, It was never really a question of Ubi or not Ubi – it was a question of respect.
A concerted effort to regain the lost respect of PC gamers began with Ubisoft dropping their DRM, and continues this week with the introduction of 30 third-party games to the Uplay Store.
“Announcing all these partners for Uplay and a wider choice of PC games, it shows our commitment to PC, and we want to improve our relationship with the PC community,” said Uplay director Stephanie Perotti.
“We are always seeking to improve. We took a lot of that feedback on board. With every game on PC we are improving.
“Far Cry 3 and Assassin’s Creed III on PC were very high quality,” she added.
More third party Uplay titles would be announced in the “coming weeks and months”, Perotti told MCV. But why compete with Steam? Is that really want PC gamers want?
“I don’t think you can have too much choice,” said Perotti. “It is just another way to expose more content.”
Do you agree? What can Ubisoft do to improve their relationship with you? Flowers? A frank letter?