IGN announced today the acquisition of games store, games publisher, and games charity outfit Humble Bundle. The terms of the deal have not yet been made clear, but IGN have apparently been looking to make the deal for nearly a year.
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“We chose IGN because they really understand our vision, share our passion for games, and believe in our mission to promote awesome digital content while helping charity,” says Humble co-founder Jeffrey Rosen. “I can’t think of a better partner than IGN to help Humble Bundle continue our quest.”
The first Humble Bundle was a pay-what-you-want collection of indie games that allowed you to allocate proceeds to the developers or charity as you saw fit. It was a tremendous success, and Humble have continued to offer similar bundles while expanding to a host full digital storefront and monthly subscription service, as well as even dipping their toes into publishing.
IGN, of course, are among the biggest purveyors of entertainment and gaming news online, and the implications of their acquisition of an (occasional) games publisher is unclear. Gamasutra reports that IGN executive VP Mitch Galbraith says there are no plans to alter the business Humble are already doing. “If it’s not broken, don’t fix it. The idea is just to feed them with the resources they need to keep doing what they’re doing.”