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Amazon take aim at Steam Greenlight: “we want to sell every functional Indie game available on the market”


This morning the super exciting news broke that Amazon have set up their own dedicated indie games store. Now things are escalating: on Reddit, Amazon Marketing Manager of Digital Video Games Tony Valcarcel (AKA Tvacgamer), has said that Amazon “want to sell every functional Indie game available on the market” and that they are “building new processes and self service tools to make this even easier in the coming months.” Ladies and gentlemen, Amazon just fired their first warning shots in their war against Steam Greenlight. May the battle commence!

The Reddit thread in question contained discussion on the process of getting on the Amazon indie storefront, with one user commenting that they believed it would be difficult. Enter stage right Tony, who explained that the situation was far from difficult: “On the contrary, we’ve been working really hard these past few months to make our process as easy as possible to get through. In fact, in the past, 3 months or so, we’ve been reaching out to everyone we can find to get more Indie Games on sale.”

He went on to invite indie developers to contact him to get the ball rolling: “If you and Indie Game and want to get it on sale on Amazon email [email protected] and we’ll get the process started!”

This is phenomenal news for any indie developers out there. Amazon seem genuinely deeply enthused by their new project, and it’s not hard to understand since the indie market is a source of income that very few big retailers have invested in. This invitation to developers also puts Steam’s Greenlight firmly in the crosshairs, and after the recent Paranautical Activity kerfuffle, Amazon could look like very attractive alternative. The war for the home of the indie starts here.