Taking two days off cost Ninja 40,000 subs | PCGamesN

Taking two days off cost Ninja 40,000 subs

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Sure, he earns (at least) $500,000 a month, but that success comes with certain sacrifices. Twitch's most successful individual streamer, Tyler 'Ninja' Blevins, lost 40,000 subscribers after taking "less than 48 hours" off to visit E3. TwitchTracker's most recent figure for his total subs is 375,353, so he's lost roughly 11% of his count (depending on how accurate TwitchTracker is) for taking a two-day break.

It's worth noting that Ninja was at E3 doing good things: he was competing in a charity Fortnite tournament (which he won, alongside American DJ Marshmello), and donated his half of the $1 million prize to the Alzheimer's association.

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Reporting by CNBC indicates that a contraction in subscribers of this size should equate - very roughly - to a loss of about $100,000 a month. The picture is hugely complicated by the accuracy of the figures and the question of sponsorships and donations, but that should give you a rough idea. Regardless, Ninja says he's not upset by the loss itself, but was aiming to educate: "never gets me down. Was more of a fun fact tweet to potential new streamers. It's the ultimate grind."

Clearly, Ninja can absorb the loss from a financial perspective, and given his work ethic he will likely earn those subs back in time, so we doubt he's looking for sympathy. But with success stories like his making streaming ever more appealing - especially to children - it's helpful to highlight the challenges of this competitive and fickle career.

Many of the replies to his tweet concur, and echo similar sentiments I can remember seeing from YouTubers: if you're not producing content on a regular and frequent basis, it's frightening how quickly your audience can dry up. The pressure is intense.

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Green Bean59 avatarBreakLegosaurus avatar
Green Bean59 Avatar
1
4 Days ago

Except... it had nothing to do with taking the 2 days off. Jesus. It had to do with today being around a month after twitch prime loot had just been offered and he had gained like 40k prime subs around that time, so they're starting to drop off because of them not being auto renewed. It has nothing to do with him taking time off.

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BreakLegosaurus Avatar
185
4 Days ago

Yes, but at least if he was streaming he could remind people to renew their subs because Twitch prime ones don't renew automatically, and he would have been able to keep his subs up which could have already used on other streamers, not like he needs the money anyway.

1