Rockstar really have it easy these days when it comes to marketing their games. They only have to pass wind and everyone gets excited, so it's no massive surprise that the release of a single piece of artwork has seen their stocks soar.
So you're never caught out, keep an eye on our list of upcoming PC games.
At the moment Take-Two shares sit at $45.49, according to Gamespot. That's an increase of $2.81, or just over 6%, since Friday. The Red Dead teases began on Sunday.
Keep in mind that the first tease was literally the Rockstar logo on a red background.
Just imagine what's going to happen when we get a trailer for Red Dead [Redacted] or, even better, a release date. Imagine the unlikely scenarion that it's coming out this year and Rockstar are pulling a Fallout 4. Oof.
GTA 5 was also revealed in October, and it was almost two full years after announcement before it saw release, so it's doubtful, but, still, oof.
Some other brands have been trying to ride on that sweet Rockstar wave with a 'if you can't beat 'em, join 'em' kind of attitude.
Remember when everywhere was making Game of Thrones' iron throne out of their products and sharing it on social media? It's like the videogame version of that, so everyone's having a bit of fun. It's kind of a big deal, as the stock hike suggests.
Here's Capcom having a go with Dead Rising-style Red Dead art:
And here's Square Enix throwing their hat in the ring, revealing the spiky anime hairdo beneath:
Last but not least, even Team17 are having a crack with this Overcooked art: