Roblox made so much money it had to delay going on the stock market

Roblox aims to finally go public on March 10

Roblox Corporation has been planning to go public on the US stock market for some time, but that plan has been delayed multiple times. Now, Roblox aims to go public on March 10, issuing 198.9 million shares via a direct listing on the New York Stock Exchange, as Business Insider reports.

Roblox previously postponed plans to go public as the US Securities and Exchange Commission cited concerns over how the company recognised the sales of its in-game currency, Robux. Under the new accounting method, “our revenue will actually be a bit higher, while bookings, DAUs (daily active users), hours of engagement, and cash flow will not change,” company founder David Baszucki told staff in a message obtained by Reuters.

And, indeed, Roblox’s reported revenue changed in February. The company reported $613.9 million in revenue and a net loss of $194.5 million for the first three quarters of 2020. A month earlier, Roblox reported revenue of $588.7 million and net loss of $213.3 million, as CNBC notes.

One year ago, Roblox was valued at $4 billion. Now, the company is estimated to be worth $29.5 billion. (That’s billion, with nine zeros.)

The sandbox game has quietly – at least in this corner of the game industry – become one of the most popular games in the world. Roblox is bigger than Minecraft, so maybe it’s the most popular game in the world? It’s close, in any case.