Ubisoft record 75% revenue from digital sales, up from 56% in 2015


Our suspicions have been confirmed – digital is taking over, we’ll all be robots soon –  that’s according to Ubisoft’s first-quarter sales report for 2016-2017. The figures released show Ubisoft’s digital revenue is now at a record 75%, drastically increased from last year’s weighting of 56%, thanks to titles like The Division, Rainbow Six Siege and the mobile app, Hungry Shark World.

Related: check out our list of the best games to play on PC.

The figure represents a huge shift in the way consumers are buying games, with digital revenue now accounting for the vast majority of the company’s total sales. Ubisoft weren’t short of things to boast about either, announcing that they had exceeded the sales target for first financial quarter by €14 million and that they have been the leading publisher for North America and EMEA (Europe, Middle East and Africa) regions for the console market for the previous six calendar months.

Co-founder and CEO Yves Guillemot stated in the report: “the outlook for the videogame industry has never been so promising. Our growth drivers going forward include the digital transformation, the strong momentum of the PC, console and mobile markets, expansion into new geographic regions (including Asia), the excellent potential of eSports and Virtual Reality and the extension of the Group’s brands beyond video games. All of these factors will help us pursue our strong pace of value creation in the coming years”.

You can view the report in full, here.