Blizzard see "positive signs" that they can "win back" subscribers with Warlords of Draenor | PCGamesN

Blizzard see "positive signs" that they can "win back" subscribers with Warlords of Draenor

Warlords of Draenor

Shareholders, bless them, can be a panicky bunch. They see the graceful decline on World of Warcraft’s graphs and - forgetting that it remains the biggest subscription MMO in the world - ask Blizzard CEO Mike Morhaime if there’s any chance of a free-to-play reprieve.

“I don’t foresee any dramatic changes to our business model,” Morhaime told investors last night - and added that Blizzard are confident in the steps they've taken to ensure players want to “stick around” after Warlords of Draenor.

“We don’t provide specific numbers or forecasts, as you know,” disclaimed Morhaime. “But what I can tell you is that typically we do get a boost in players and engagement when we launch a new expansion. 

“This time around, we have taken steps to make it easier for players to return to the game and quickly get up to speed with changes that we've made since they may have left.”

Morhaime cited the new WoW player models that have “really freshened the game’s look and feel”, and the Garrisons in Warlords of Draenor that’ll allow players to create a permanent home in-game.

“I think that will help us with win backs,” he said. “We're already seeing positive signs that it's working. And we're hoping that these improvements will help players feel more ownership and attachment to the game and will make it more fun for them to stick around following the expansion.”

As it stands, the first 20 levels of World of Warcraft are available as a free trial - and subsequent levels will set you back $15 a month in the West. Will you let Warlords of Draenor win you back when it launches next Thursday?

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Gnug315 avatarllubtoille avatarVixremento avatar
Gnug315 Avatar
3 Years ago

No. Boring grind is so 00's.

llubtoille Avatar
3 Years ago

I'll probably get it when it goes on sale. I don't care that much for raiding any more, but mount & pet farming and transmog 'dress up' is rather fun for a month or so.

Vixremento Avatar
3 Years ago

Probably the first expansion I won't be buying at launch (well that excludes The Burning Crusade because I only jumped in a bit late when it was already out) and it's mostly just because I've been having way too much fun playing all of the other games that I'd normally miss out on while playing WoW.


To be honest I'd rather come back again 2 or 3 expansions later (when I'm likely to pick up many for next to nothing) so that I can focus on them all in a mostly solo mode (and not bother with years of subs again) and then move on again after I'm done (sadly I just no longer have the time to give it all to only 1 game).


To those that are still keen WoW players; I hope it's awesome!