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League of Legends launching in Japan; world dominance almost complete

ESA finds that more women play games than teenage boys

ESA Study

In an industry where so many games are marketed almost exclusively at teenage boys, it’s been harder for some than others to accept that, actually, quite a lot of women play games. A lot more than you might expect given some unpleasant attitudes. 

A study from the Entertainment Software Association reveals that, in the US, more adult women play games than teen males. 

“Women age 18 or older represent a significantly greater portion of the game-playing population (36%) than boys age 18 or younger (17%),” the study finds. 

And while the average player is 31, the study shows a great deal of diversity. 

“People of all ages play video games. There is no longer a ‘stereotype game player,’ but instead a game player could be your grandparent, your boss, or even your professor,” said Jason Allaire, Ph.D., associate professor of psychology at North Carolina State University and co-director of the Gains Through Gaming Lab.

The number of female gamers over 50 increased by 32 percent between 2012 and 2013, while 58 percent of parents play games with their kids at least monthly. 

The leap in accessibility in recent years is a likely reason for these large numbers. With smart phones, casual and social games and family-friendly platforms like the Wii and Wii U, this is an industry that caters to a lot more than the teen bracket it is so often presented as appealing to. 

You can take a gander at the whole study here

Cheers, VG24/7.

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BraveToaster's picture
97

Does Angry Birds actually count as a video game?

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Fraser Brown's picture
401

Yes.

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Shriven's picture
1480

Yeah... this doesnt seem correct.

Mobile Games I can totally believe. But a console? No way.

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wazupsx's picture
11

If you include games like Farmville then yes. Console and PC gaming, definitely not.

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avatar
35

It seems kind of misleading. Previously we didn't include stuff like the free flash games on newgrounds, pre-smartphone phone games, or stuff like minesweeper & solitaire in these kind of statistics even though they are all technically games and are the predecessors to the modern mobile/casual market.

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Beemann's picture
13

I think my favourite part is where they have "Video Games" "Computer Games" and "Other" and Other is digital sales, mobile and social gaming. Is "Computer Games" just physical sales for PC then?

Also the games marketed at teenage boys are likely that way because that's their target demographic. Parity in overall usage doesn't equate to parity in each slice of the pie

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unwanted's picture
407

Top 20 of most games sold in 2013 and Fifa '14 is 11th. I'm not sure I believe that.

Edit: Should be higher is what I mean.

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