ESA finds that more women play games than teenage boys | PCGamesN

ESA finds that more women play games than teenage boys

ESA Study

In an industry where so many games are marketed almost exclusively at teenage boys, it’s been harder for some than others to accept that, actually, quite a lot of women play games. A lot more than you might expect given some unpleasant attitudes. 

A study from the Entertainment Software Association reveals that, in the US, more adult women play games than teen males. 

“Women age 18 or older represent a significantly greater portion of the game-playing population (36%) than boys age 18 or younger (17%),” the study finds. 

And while the average player is 31, the study shows a great deal of diversity. 

“People of all ages play video games. There is no longer a ‘stereotype game player,’ but instead a game player could be your grandparent, your boss, or even your professor,” said Jason Allaire, Ph.D., associate professor of psychology at North Carolina State University and co-director of the Gains Through Gaming Lab.

The number of female gamers over 50 increased by 32 percent between 2012 and 2013, while 58 percent of parents play games with their kids at least monthly. 

The leap in accessibility in recent years is a likely reason for these large numbers. With smart phones, casual and social games and family-friendly platforms like the Wii and Wii U, this is an industry that caters to a lot more than the teen bracket it is so often presented as appealing to. 

You can take a gander at the whole study here

Cheers, VG24/7.

Login or Register
4
+4
-0
wazupsx's picture
11

If you include games like Farmville then yes. Console and PC gaming, definitely not.

4
+4
-0
Shriven's picture
2226

Yeah... this doesnt seem correct.

Mobile Games I can totally believe. But a console? No way.

4
+4
-0
BraveToaster's picture
183

Does Angry Birds actually count as a video game?

2
+2
-0
Fraser Brown's picture
655

Yes.

3
+3
-0
avatar
35

It seems kind of misleading. Previously we didn't include stuff like the free flash games on newgrounds, pre-smartphone phone games, or stuff like minesweeper & solitaire in these kind of statistics even though they are all technically games and are the predecessors to the modern mobile/casual market.

2
+2
-0
Beemann's picture
14

I think my favourite part is where they have "Video Games" "Computer Games" and "Other" and Other is digital sales, mobile and social gaming. Is "Computer Games" just physical sales for PC then?

Also the games marketed at teenage boys are likely that way because that's their target demographic. Parity in overall usage doesn't equate to parity in each slice of the pie

avatar
1

This comment has been deleted by a moderator.

1
+1
-0
unwanted's picture
584

Top 20 of most games sold in 2013 and Fifa '14 is 11th. I'm not sure I believe that.

Edit: Should be higher is what I mean.

Try these free to play games
?

These are affiliate links - clicking them and playing the games directly supports PCGamesN

Spotlight
?

Our Spotlight units plug content our journalists have made, that our advertisers want to promote. Sometimes the promotion is paid for, but the content they go to is always independent with no client oversight or approval.

Alienware - Game VictoriousTurtle Beach
The Best Grand Theft Auto V Editor videos

Grand Theft Auto V

The Best Grand Theft Auto V Editor videos

Star Citizen has invented the $12 monthly

Star Citizen has invented the $12 monthly "development subscription"

Magicka: Wizard Wars will cast its absurd spell over you, and you can play it now

Magicka: Wizard Wars will cast its absurd spell over you, and you can play it now

Dota 2 patch 6.84 tops up the toybox with eight new items

Dota 2 patch 6.84 tops up the toybox with eight new items

GTA V crash and launch bugs: all fixes as they appear

GTA V crash and launch bugs: all fixes as they appear

Verdun-dun-DUN: First World War FPS goes over the top today on PC, Mac and Linux

Verdun-dun-DUN: First World War FPS goes over the top today on PC, Mac and Linux

Hands on with Wolfenstein: The Old Blood

Wolfenstein: The Old Blood

Hands on with Wolfenstein: The Old Blood

Just Cause 3 trailer doesn't need a reason to swap jet pilots in mid-air

Just Cause 3 trailer doesn't need a reason to swap jet pilots in mid-air

Black Ops 3 PC will ship with ranked dedicated servers and FOV slider:

Black Ops 3 PC will ship with ranked dedicated servers and FOV slider: "This is how we do it"

Valve puts an end to paid mods on the Skyrim Steam Workshop

Valve puts an end to paid mods on the Skyrim Steam Workshop

Unleash your siege engines on Besiege's new island

Unleash your siege engines on Besiege's new island

Bethesda defends paid Skyrim mods:

Bethesda defends paid Skyrim mods: "This is not some money grabbing scheme"

Survarium on Early Access: less stalking, more shooting

Survarium

Survarium on Early Access: less stalking, more shooting

Legacy of the Void balance patch impending, notes include musings about un-announced new Terran unit

Legacy of the Void balance patch impending, notes include musings about un-announced new Terran unit

Kerbal Space Program 1.0 blasts off today

Kerbal Space Program 1.0 blasts off today

The Witcher 3 does away with pesky loading screens

The Witcher 3 does away with pesky loading screens

Dying Light developer tools soon to be updated with terrain morphing and custom model support

Dying Light developer tools soon to be updated with terrain morphing and custom model support

The best Grand Theft Auto V mods

The best Grand Theft Auto V mods

Heroes of the Dorm finishes strong on ESPN

Heroes of the Storm

Heroes of the Dorm finishes strong on ESPN

Meet Dirt Rally: Codemaster's best new game in years. And it's out today.

Meet Dirt Rally: Codemaster's best new game in years. And it's out today.

ORION: Prelude, the “worst game of all time”, celebrates three years of support in praise-filled trailer

ORION: Prelude, the “worst game of all time”, celebrates three years of support in praise-filled trailer

Updating mods for Minecraft from version 1.8 to 1.9 will be “less painful”

Updating mods for Minecraft from version 1.8 to 1.9 will be “less painful”

Batman: Arkham Knight trailer shows Bats team-up with Nightwing, Robin, and Catwoman

Batman: Arkham Knight trailer shows Bats team-up with Nightwing, Robin, and Catwoman

Eight ways Deus Ex could be augmented in Mankind Divided

Eight ways Deus Ex could be augmented in Mankind Divided