Big Pharma is a colourful tycoon game that explores an ugly industry

Counter-Strike Nexon: Zombies open beta begins today and rewards testers with free stuff

Blizzard cancels Titan: "We didn't find the fun"

Starcraft II tournament being sponsored by Ender's Game on Blu-Ray, of all things

Ender's Game Starcraft II tournament

Lionsgate and OddLot Entertainment are sponsoring an upcoming Starcraft II tournament to plug the Blu-Ray and DVD release of sci-fi romp Ender's Game. It's a first, a movie studio sponsoring an e-sports event, and it's a little bit peculiar. 

The tournament, awkwardly titled "The Ender's Game on Blu-Ray Tournament", will be broadcast on Twitch and MLG.TV between February 5th and 22nd with 32 participants and $20,000 in prize money up for grabs. You can vote for the final 4 of 16 competing in the MLG leg of the tournament between February 3rd and 5th.

It's a first. It's unprecedented. And maybe it's past the point where this could be considered a big deal instead of a strange partnership. Whenever this collision of the mainstream and video games or e-sports happens it's meant to be a sign that mainstream acceptance is being given. But with the games industry out-performing Hollywood and e-sports tournaments filling up venues like the Staples Center, it's clear that it's already been taken, or was never required in the first place. 

I'd suggest e-sports competitors being considered athletes might say more about the relevance of the pursuit that Lionsgate's marketing division taking notice. Still, Ender's Game is at least tangentially linked to Starcraft II being a sci-fi flick with plenty of action.

"The skills used to develop battle leaders in Ender’s Game are drawn from real world gaming, especially the types of skills used by premier tournament level players," said said Anne Parducci, Executive Vice President of Marketing, Lionsgate. If only e-sports would have been around in the '80s, a WarGames tie-in would have been perfect. I don't think it would work for every film, though. "12 Years a Slave in Cinemas Tournament" would probably not be appropriate.  

 

Login or Register
3
+3
-0
subedii's picture
290

"The skills used to develop battle leaders in Ender’s Game are drawn from real world gaming, especially the types of skills used by premier tournament level players,"

Systematically destroying children to mold them into perfect and emotionally damaged generals?

1
+1
-0
Tim Edwards's picture
335

It's for the good of the species.

Alienware - Game VictoriousNvidia Shield - Titanfall
Last chance to make the finals: Red Bull Battle Grounds Detroit has begun

Starcraft II

Last chance to make the finals: Red Bull Battle Grounds Detroit has begun

The Red Bull Battle Grounds Grand Final invades Washington D.C.

The Red Bull Battle Grounds Grand Final invades Washington D.C.

Spend the weekend watching Red Bull Battle Grounds Atlanta right here

Spend the weekend watching Red Bull Battle Grounds Atlanta right here

Back to terra with a thump: Blizzard sue

Back to terra with a thump: Blizzard sue "insidious and harmful" StarCraft 2 cheat devs

Blizzard's sorting out your friends list in the latest Starcraft 2 patch

Blizzard's sorting out your friends list in the latest Starcraft 2 patch

There's no rush: Blizzard test tentative Zerg balance tweaks for StarCraft II

There's no rush: Blizzard test tentative Zerg balance tweaks for StarCraft II

eSports Titanics and financial icebergs - What ESGN's problems mean for eSport

ESGN

eSports Titanics and financial icebergs - What ESGN's problems mean for eSport

Swedish politicians compete in StarCraft tournament to

Swedish politicians compete in StarCraft tournament to "remind youth that votes matter"

Even esports had a montage: watch the Katowice 2014 highlights

Even esports had a montage: watch the Katowice 2014 highlights

Starcraft 2 senior game designer not comfortable with making big changes

Starcraft 2 senior game designer not comfortable with making big changes

NASL bids farewell to Starcraft 2, Blizzard, and the WCS

NASL bids farewell to Starcraft 2, Blizzard, and the WCS

Hard times for Protoss in latest StarCraft 2 balance patch

Hard times for Protoss in latest StarCraft 2 balance patch

Heroes of the Storm:

Heroes of the Storm

Heroes of the Storm: "a triumph"

Harassroots: Blizzard offer funding and support for student eSports

Harassroots: Blizzard offer funding and support for student eSports

Hive Keeper is Dungeon Keeper by way of Starcraft. It’s free, too

Hive Keeper is Dungeon Keeper by way of Starcraft. It’s free, too

End of an e-ra: World Cyber Games halt tournaments and events after 14 years in eSports

End of an e-ra: World Cyber Games halt tournaments and events after 14 years in eSports

IdrA leaves the game he hates: No more Starcraft II streaming from Greg Fields

IdrA leaves the game he hates: No more Starcraft II streaming from Greg Fields

Everybody stream: Blizzard award the best of Twitch in 2013

Everybody stream: Blizzard award the best of Twitch in 2013

How Gfinity are trying to level-up UK eSports

Dota 2

How Gfinity are trying to level-up UK eSports

It's a Starcraft II custom map free-for-all

It's a Starcraft II custom map free-for-all

Starcraft 2 2.1 is out next week. Includes clan updates, new levels, and extension mods

Starcraft 2 2.1 is out next week. Includes clan updates, new levels, and extension mods

Blizzard parental controls now prevent in-game purchases by default

Blizzard parental controls now prevent in-game purchases by default

StarCraft II 2014 Ladder Season 1 offers an updated map pool and a change of identity

StarCraft II 2014 Ladder Season 1 offers an updated map pool and a change of identity

Shakeups in StarCraft as star players Bomber and MC leave their respective teams

Shakeups in StarCraft as star players Bomber and MC leave their respective teams