EA CCO says publisher "did things wrong" for Battlefield 4's launch - but won't accept it's a "bad product" | PCGamesN

EA CCO says publisher "did things wrong" for Battlefield 4's launch - but won't accept it's a "bad product"

Battlefield 4, at its best, is every bit as wheeeee as it looks.

In the months since Battlefield 4’s October(!) release date, DICE have kept their heads down. They’ve postponed all post-release expansions to tackle bugs, and remained deeply apologetic for the high profile cock-up that was the game’s launch.

EA have stuck to a largely similar script throughout - but what they won’t do is call Battlefield a failure.

“We did things wrong,” said chief creative officer Rich Hilleman at the D.I.C.E. Summit in Las Vegas. “We know that. We’re gonna fix those things. We’re gonna try to be smart about what customers want in the future. But I’m not willing to accept – and I don’t think most of my customers are willing to say – ‘it’s a bad product, I wish I didn’t buy it’.”

From both a sales perspective and a “gameplay” perspective, Hilleman told RPS, Battlefield 4 has been an “exceedingly successful product” on the PC - like a good cake (that last bit's me, sorry).

“I think there was a lot of noise about the game, but some of that is a function of your surface area,” said Hilleman.

And then elaborated: “The more customers you have, the more noise becomes available. I think what we’re hearing is, ‘You made a game we really liked. We would’ve liked it a little better if it didn’t have these problems’. Many of those problems we can fix, and we have and will.”

Hilleman sought to debunk the idea that a lack of genuine beta testing was responsible for Battlefield 4’s sorry state at launch. Detractors have pointed out that the closed beta that ran immediately prior to release featured a weeks-old build of the game.

“I don’t have the numbers off the top of my head, but my impression is that BF4 had more than 10,000 beta testers before it shipped,” he said. “Now, some of the problems we had were related to systems that were not released. Beta testing on an unreleased system is difficult.”

That doesn’t explain the hive-worth of bugs that shipped with the PC version, of course - though Hilleman also pointed to “organisational” issues - some of which have been “fixed already”.

“The obvious and glaring issues - the ones we heard most about from our customers, the ones that matter most to them - we’ve really gotten on top of those and they’re fixed,” he went on. “What is most important is to know how to not have the problem next time, and that’s kinda what I’m proudest about.”

Elsewhere, Hilleman said that DICE got to ship the game “when they wanted to” - and noted that the publisher's next big shooter, Titanfall, is made by a “different organisation” with “very firm control of their project”. 

Is that reassurance enough for you? Respawn certainly seem to be taking a different, refreshingly traditional approach to their Titanfall beta.

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Reikhardt avatarwazupsx avatarSwaggyP avatarUntoldAv3nGer avatarelvismiggell avatarcgerrr avatar
wazupsx Avatar
4 Years ago

I guess I'm one of the few people that haven't had a problem with BF4. I think it's a much better game than BF3 and it runs great for me.

It really sucks that a lot of people are having problems but I'm just glad for once I'm lucky enough to not run into any problems.

elvismiggell Avatar
4 Years ago

It's a bad product, I wish I didn't buy it.

There, I said it. Haven't touched it since October.

I should add that like the other comments, the game itself is great. But the experience was so bad, it's put me off, and now much like CoD with MW3, I probably won't be buying the next one.

cgerrr Avatar
4 Years ago

It’s a bit strange, that people compare BF4 to BF3 and not to Bad Company 2 widely better BF game or any other earlier iterations of BF franchise. I have not experienced much crash/bug related problems with BF4, however

BF4 is a bad product, I wish I didn't waste my money and time on it,

because while being better in certain aspects than BF3 it’s still miles behind mentioned BF games of the past, heck BF3 is still better fun for me and friends than BF4.

Reikhardt Avatar
4 Years ago

I'm enjoying BF4 much more than I did BF3. My major bugbear isn't so much the problems that the game shipped with but more the fact every patch they drop introduces more problems. The last patch introduced a bug for many that crashes the game when you try to enter a vehicle as a co-pilot for instance.

And they're not quick at releasing hot-fixes either, so it means enduring a long wait for big patches before relatively small annoyances are corrected.

SwaggyP Avatar
4 Years ago

Good game, terrible product. If it actually worked, I would rate this BF4 above BF3, but I haven't played one full match because it always crashes to desktop or the server craps out. And it isn't my PC either, as my brother has the exact same build and it works fine on his for some reason. Fuck EA.

UntoldAv3nGer Avatar
4 Years ago

Still having problems?