G2A will now offer developers up to 10% royalties on sales | PCGamesN

G2A will now offer developers up to 10% royalties on sales

G2A logo

Update: G2A have officially announced their new initiatives with a press release on their website.

In a large statement on their website, G2A have announced their full plans for a game developer support system. It's a full partnership program for developers that provides a host of benefits.

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Here's G2A's rundown of what they're offering:

  • Up to 10% royalties on third-party auctions
  • Priority placement for their own key-selling on G2A, including a custom-made storefront
  • Chargeback protection through the G2A Pay system that can be integrated with smaller stores
  • Access to G2A databases to verify sales
  • Account managers for each developer
  • Development funding options on product pages to allow for direct donation from customers
  • Translation support for indie developers

These are detailed in full in G2A's developer press release on their company site. As mentioned earlier, testing begins in a couple of weeks, and full support should roll out at the end of July. G2A also make it very clear that all these benefits will be free to developers, though clearly they'll require some amount of set up.

Those interested are told to email [email protected] for details.

Original story: After a busy week of angry developerspublishers and players, G2A have announced that they will now offer a service to developers for them to claim 10% of the money made on sales of their games via the G2A marketplace. The system is planned to go into full effect in late July, with testing starting in just a couple of weeks.

In an email to Eurogamer, G2A confirmed three major new plans:

  • Up to 10% royalties will be taken by developers on any sales through G2A marketplace.
  • Developers will be given access to G2A’s key database to help verify legally and illegally obtained keys.
  • A developer funding option will be added to game pages, giving buyers the option of contributing more to the maker.

"As a leader in the digital gaming marketplace, we recognise our responsibility to serve the greater good for the entire gaming industry," a G2A spokesperson told EG.

"Recent events have demonstrated that we need to move faster to introduce new benefits designed with developers in mind, and invite them to play an even bigger role in creating the marketplace of the future."

No further details were given according to EG, and G2A don’t appear to have made an official announcement through any of their own platforms. They also commented on fraud, saying that in the “small fraction” of incidents they work with applicable law enforcement agencies to stamp it out. This is contrary to comments made by various developers in recent weeks that they believe the majority of transactions for their games on platforms like G2A are fraud-based.

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MaxG avatarMrJinxed avatarShriven avatarAnakhoresis avatarJett_Blackk avatar
MaxG Avatar
1 Year ago

This is not a fix for their broken business model, now small indy devs have to join their shady network and do their own security checks on keys?

Publishers/Devs are being forced to cooperate with them in order to protect themselves from their own business model, pretty shady if you ask me.

MrJinxed Avatar
1 Year ago

That's exactly right. This is just a big blowing smoke kind of deal. Developers don't want to have to work FOR g2a. This is really just a please don't hate us we do nice things kind of announcement after the flack they've been taking on social media following this ordeal.

I hope people won't forget it, but if I'm honest, I know people won't give a fuck in about 2 weeks. It'll be back to business as normal, and then we'll have the next big scandal in 6 months to a year involving g2a, and exactly nothing will change.

This isn't the first big scandal of theirs, and it won't be the last.

Anakhoresis Avatar
1 Year ago

Still no one has explained why they should even need to do this... No one has answered how it's not weird that somehow people are able to get hundreds/thousands of keys at a time in the first place. No one has mentioned the fact that with the exception of fraud (which the previous stores should have had fraud protection in the first place), developers are ALREADY getting a cut. I don't understand the witch hunt that's going on, but it seems to be steeped in misunderstanding of the entire situation...

Shriven Avatar
Shriven(1 day 12 hours played)
1 Year ago

This is so, so shady.

Jett_Blackk Avatar
1 Year ago

At the end of the day, shady or not, people are not gonna stop buying half priced games, purists and industry supporters sure, but not the masses.....