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World of Warcraft subscriptions drop (again) to 7.7 million worldwide


While stat inflation continues to plague Blizzard’s MMO, the numbers outside the game are getting gradually smaller. World of Warcraft subs have fallen below figures for 2007 expansion Burning Crusade, less than a year after the release of Mists of Pandaria.

Ahead of a conference call dedicated to their expensive Vivendi buyout, Activision-Blizzard announced projected earnings of $4.31 billion for this year – up from their previous forecast. However, they also revealed that WoW subscriptions now stand at a 7.7 million total – down 600,000 since numbers were last reported in May.

How bad is that? Well, here’s a graph we threw together at the time.


That’s an iffy trajectory, even for MS Paint. So we had a think about why Blizzard is losing subscribers, and how they might go about fixing the problem. Where would you suggest Blizz go from here?

Whatever the developer’s plans, we’re bound to hear something of them at BlizzCon 2013.

Thanks, Gamasutra.