EA noted disappointing financials in this week’s third-quarter earnings report, due in part to disappointing sales from Battlefield V. In the wake of that news, the company’s stock dropped over 14%. But since Wednesday’s low, the stock has risen 16% – back to its original position and a little bit past that.
You can thank the Apex Legends player count for that. Investor’s have caught wind of the game’s early success, and as noted by Seeking Alpha, it’s been reaching milestones faster than Fortnite battle royale did. Of course, it’s a different world for battle royale in 2019, but the speed with which Apex Legends reached 10 million players is still impressive.
In fact, the new share price – $95.20 as of this post – is the best the stock has seen since October 2018, just before the Battlefield V launch. EA’s financial year concludes on March 31, but the company said in its earning call that it does “not model material net bookings for Apex Legends” in the last quarter of the year.
That might change given how quickly players seem to have latched onto the new battle royale. The Apex Legends roadmap shows a battle pass launching in March, so EA will soon find out how profitable the battle royale can be.
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Check out our Apex Legends guide if you’re still searching for victory in the game. The folks at EA and Respawn seem to have already claimed a big victory of their own.