Apex Legends had a staggering launch that put it on top in just about every metric that can measure a game’s success. But that momentum has slowed over just a few months, and the game’s revenue has slipped to match. Respawn’s battle royale is only making a quarter of what it did back in February – a big dip from the best launch in free-to-play history.
The game made $24 million in April, as SuperData reports (via Eurogamer). That’s no small amount of money, but it is a massive dip from the game’s launch revenue of $92 million. A 74% dip in revenue over the space of two months is certainly cause for concern, especially given what it likely means for the Apex Legends player count – over 50 million, at one point.
Apex Legends is by no means dead, but its position as a Fortnite-killer is looking much more uncertain. The game’s updates haven’t been as frequent as Fortnite’s, and the new content that has launched – like the Apex Legends battle pass – hasn’t been super well-received by the community.
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Respawn says there’s plenty of upcoming content for Apex Legends in the works, and the team is growing. Tales of Fortnite crunch, including 100-hour weeks, suggest there’s a dark price to pushing out too much content for a game too quickly – but it seems that Apex Legends’ future success will ride on the quality and frequency of further update.