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Borderlands 3 set new sales records for 2K

The title sold-in more than five million copies during the first five days after launch


Borderlands 3 has been a certifiable hit for Take-Two Interactive, posting record sales numbers for subsidiary 2K. The latest Borderlands game sold more than five million copies to retailers in its first week post launch, and 70% of Borderlands 3 copies were purchased digitally. Take-Two says this is a new record for a 2K cross-platform title.

According to Take-Two’s latest quarterly financial report, Borderlands 3 is also the fastest-selling title in 2K history, as well as the highest-selling PC title for the company. During those first five days on the market, the report says Borderlands 3’s sell-through – the number of copies sold to consumers – was up 50% over Borderlands 2.

The report also notes that Borderlands 3 will be available on Google Stadia when that platform launches later in the month.

Borderlands 3 was one of several titles that helped boost Take-Two to a better-than-expected second quarter, and the overall result has led to the company raising its financial forecasts for the remainder of the fiscal year. Take-Two also owns Rockstar Games and Private Division, which recently launched The Outer Worlds and Ancestors: The Humankind Odyssey.

“As a result of our better-than-expected second quarter operating results, we are once again raising our operating outlook for fiscal 2020,” said Take-Two CEO and chairman Strauss Zelnick. “Looking ahead, Take-Two has the strongest development pipeline in its history, including sequels from our biggest franchises as well as exciting new IP.”

Shortly after Borderlands 3 launched, Gearbox CEO Randy Pitchford tweeted that on the day it came out, Borderlands 3’s peak concurrent player count had doubled that of Borderlands 2, and Take-Two’s financial report this month appears to bear out Pitchford’s claim.

Borderlands 3 will be exclusive to the Epic Games store for its first six months, presumably appearing on alternative digital storefronts sometime in April 2020.