Epic says exclusives are necessary but “were never going to please everyone”

Epic Games founder Tim Sweeney has doubled down his company's strategy of after the announcement of several exclusive titles

In a wide-reaching interview with gamesindustry.biz, Epic Games CEO Tim Sweeney espoused the need for better developer rates, comparing games to Netflix and accepting his company’s methods are unlikely to please everyone.

The talk revealed Sweeney’s opinion on several practices of the Epic Launcher, but gamers are most likely to latch onto his thoughts on exclusives. With the announcement of The Outer Worlds and Detroit: Become Human for the platform, it’s clear the company won’t slow any time soon, but its CEO has doubled down on its methodology.

“Changing the way that games are sold is a big disruption to everybody,” he says. “I understand that – I’ve personally unsubscribed from Netflix twice as their selections of movies changed. But this is a necessary step forward for the games industry if we want to enable developers to invest in building better games, and if we want the savings to ultimately be passed on to gamers in the form of better prices.”

Sweeney reiterates that his company’s goal is “breaking the 70/30 stranglehold that’s pervaded the industry for more than a decade”, though he stresses that he doesn’t believe gamers should be expected to understand “the hardship of making a payroll”.

Critics of the Epic Launcher generally believe that it fails to match the features of Steam in many ways, and that its exclusive practices are actually a negative for the industry. Some would argue that it should at least match its competitor before it begins to poach games from it.

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Gamers have also raised concerns about Epic’s 40% investor, Tencent, and the data its launcher collects. VP Daniel Vogel assures gamers everything is above board and that information is sent exclusively to Epic when necessary.

It’s also worth noting that all games from the launcher will soon be available on the Humble Store. Sweeney says he’s open to working with other companies in this regard, so long as they’re reputable. To developers, though, Sweeney encourages perseverance.

“It’s important for game developers to hold strong and sometimes be willing to go through criticism as we do things that are necessary for the industry,” he says.

In the meantime, the Epic Games Store will have a laser focus on quality and curation (a clear dig at Steam’s marketplace). It will also continue to offer free games, with titles like Subnautica and Slime Rancher downloaded over 4 million times.

Related: The best Fortnite creative codes from the community.

Sweeney clearly believes that good games are the main driver of a successful store. Epic definitely has a few of those under its thumb, for better or for worse.