The inaugural W.A.S.D show may have come and gone, but that doesn’t mean you’ve missed out on the industry wisdom shared if you couldn’t attend. We’re uploading all the talks from the PCGamesN Theatre to our YouTube channel for those of you who couldn’t attend or who were at the show and couldn’t catch a specific panel. One of the more recently uploaded sessions focuses on influencer marketing, which is cracking viewing for those of you looking for tips on marketing upcoming PC games.
The Loadout‘s Aaron Down hosted this one, with Fourth Floor campaign manager Luke Ashworth, Devolver Digital influencer strategy expert Clara Sia, Team 17 senior influencer relations manager Rebecca Larkin, and Two Angry Gamers duo Tommy and Adam making up the panel.
It’s no secret that content creators can put your game in front of many dedicated hobbyists, but when do you factor them into your marketing plans? It’s the first thing our panel discussed, with the consensus being that the project itself dictates who you should approach and how prominently they feature in your campaign.
Here’s the whole talk: