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Sekiro only has a subtitle because Activision loved Miyazaki’s turn-of-phrase

sekiro shadows die twice title

Our first tease of Sekiro: Shadows Die Twice came courtesy of a quick teaser at The Game Awards. That 30-second trailer showed only a mysterious device covered in blood, followed by the tagline “shadows die twice.” It turns out that line would be the game’s subtitle, but that wasn’t always meant to be the case.

Sekiro (and Dark Souls) director Hidetaka Miyazaki says that “the subtitle was catch copy for the trailer that I had thought of.” ‘Catch copy’ is a term used in Japan for catchy bits of writing in advertisements, so it seems “shadows die twice” was only meant to be an attention-grabbing line for the trailer. (And hey, it worked.)

But Miyazaki says that “for some reason the publisher really liked it, and made it part of the title.” I’d assume that Activision liked it because of all the people typing “shadows die twice” into Google for the past seven months, but who can really say?

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In this Famitsu interview (courtesy of Reddit), Miyazaki explains the phrase that became the subtitle. “Shadows refers to the way of the Ninja, and Die Twice hinted at the revive system which is a gameplay feature. In addition, Die Twice also contains the message that players will be doing a lot of dying again.”

The Shadows Die Twice development team got plenty of advice from Activision, though Miyazaki says “game development and final decisions were always in our hands to begin with.”

The Sekiro: Shadows Die Twice release date is currently set for early 2019. It does away with the classes and abilities you might expect from Dark Souls, but it does have a pretty similar world design – and based on the emphasis on death, it’s likely to be just as nail biting as the games Miyazaki is best known for.